How to retain your SaaS customers? 5 keys to improve your customer retention

In 2020, 43% of companies accelerated their adoption of SaaS solutions (source: column by Frédéric Durand in the Journal du Net). This model is growing: the users are always more numerous… just like the actors of the market! To make a difference and retain your customers, it is vital to know how to care for them.

Between quantified marketing techniques and humanized commercial relationships, this article gives you 5 ways to boost your customer loyalty as a SaaS publisher.