International SaaS Strategy: Do's and Don'ts

Do SaaS creators necessarily have to decide to go global at some point in their development?

Some experts are frank: to go from a start-up to a scale-up, you have to go global, at least to, for example, be in a giant market like the US or China. The digital world rarely confines itself to traditional land borders.

Even if an international strategy can be a source of new opportunities and new growth, it can also be risky. That’s why an international strategy is more adapted for companies that have reached a certain level of maturity and who are ready to throw themselves into a new phase of their professional activity. In their case, going global and expanding into new markets is a necessary step.

Which new country should your company develop in? Should you deploy resources in-country or from a distance? Discover the advantages of going global as a SaaS start-up, but also the steps, the do’s and don’ts, and finally a firsthand account from Jonathan Anguelov, co-founder and COO of Aircall.